⚠️ Heads up: This feature is currently in beta. We're still fine-tuning things, and your feedback is very welcome. Just reach out to the support team with any thoughts, bugs, or suggestions.
🔍 Getting Started
You’ll find this feature under Memberships > Analytics
From here, you can:
Filter by Membership Level
Choose a date range
Export the data as a CSV for further analysis
👥 Memberships Summary
Track how your member base is changing each month.
Metrics:
Members Gained – Number of members who started one of the selected memberships during the selected period.
Total Members – Count of members with at least one of the selected memberships active at any point in the period.
Average Revenue per Member – Total revenue divided by paying members (excludes free memberships).
Lifetime Revenue – Total revenue from all memberships.
📊 The chart shows monthly membership activity:
🟩 New – First-time active members that month
🟦 Existing – Ongoing active members
🟥 Churn – Members whose memberships ended and weren’t renewed
Note: Membership billing cycles (e.g. monthly, annual) are normalised to a monthly basis to ensure fair comparisons across all memberships.
💸 Monthly Recurring Revenue (MRR)
Keep track of your income from memberships over time with clear visibility into recurring revenue.
Metrics:
MRR Growth – Change in Monthly Recurring Revenue between the first and last month of the selected period.
Average MRR – Average MRR across all months in the selected period.
The chart categorises revenue each month into:
🟩 New – Revenue from newly joined members
🟦 Existing – Ongoing recurring revenue
🟥 Churn – Revenue lost from members who did not renew
Note: MRR is normalised. For example, a $120 annual membership is displayed as $10 MRR per month.
📋 Full Breakdown Table + Export
Scroll to the bottom to see a detailed table with all the data that powers the analytics above.
For each month and each membership level, you'll find:
Member counts: New / Existing / Churn
Monthly Recurring Revenue: New / Existing / Churn
Click on a summary type to each membership level's contribution to the total, or Export CSV at the top of the page to download this data for use in Excel or Google Sheets.
⚙️ Assumptions and Behaviour
To keep things consistent and reliable, some assumptions have been made:
Cancelled memberships are excluded
If a membership is cancelled, it won’t appear in the dataset, even if it was active in a previous query. This means you may see slight differences in historical data if a member cancels after the fact.Billing and period changes are handled historically
If a membership's price changes, analytics will reflect the price at the time of the transaction, based on records from the Finances module.
If a membership's duration changes, this won’t affect charts. Historical data is based on what was originally purchased by the member.
These decisions are designed to keep historical data stable and reflect what actually happened at the time.