The 'Visible to' setting allows admins to control who can see content. This includes Membership Levels, Shop Items, Public Pages, and Custom Fields.

This means you can preview and test options before making them available to everyone. It can also be used as a way to restrict content to members only or be used to create a membership approval process.
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In general, there's three levels of visibility:

For MEMBERSHIP LEVELS ONLY, there is also a fourth option: "anyone with the link". This means that people who have access to the link will be able to see and sign up to that Membership Level but it will not be available to the general public on your website. It's a great way to offer a membership that may be a lower price for financial hardship cases, for example.

Although 'visible to' behaves the same way across the platform, there's a small difference with Custom Fields.
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Admin Only
These fields will be visible to, and editable by, administrators only.
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​Public Profiles
Allows contacts to view and edit these fields – useful for when you want contacts to manage their own information. What admins see is what the contact sees in their profile. If a contact updates their field, the admin side field will be updated too.
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​Public Profiles – Read Only
Displayed like Public Profile fields, these Read Only fields will not be editable by the contact. Useful for fields that need to be viewed by the contact, but admins don't want being edited e.g. Membership Numbers.
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